The Empathetic Marketer Podcast
This Empathetic Marketer podcast shines the light on marketing leaders, as they discuss the latest industry trends and share key insights and learnings. The Empathetic Marketer Podcast is a special series released by The Lifelong Customer Podcast and hosted by Brad Hammond, Chief Executive Officer at Revenue-Rhino.
The Empathetic Marketer Podcast
Forward-Thinking Changes in B2B Marketing with Sherri Schwartz, Head of Marketing at OvationCXM
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Season 1
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Episode 43
Marketing Hot Take: It's time to STOP being a lead-generation machine!
In today's podcast, Sherri Schwartz, Head of Marketing at OvationCXM, shares her expertise and thoughts about changing one’s mindset regarding B2B marketing. Sherri stresses, "The way we marketed ten years ago is not the same as how we market today."
Listen to our latest episode now and learn more about the critical role of brand awareness and thought leadership in B2B marketing.
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