The Empathetic Marketer Podcast
This Empathetic Marketer podcast shines the light on marketing leaders, as they discuss the latest industry trends and share key insights and learnings. The Empathetic Marketer Podcast is a special series released by The Lifelong Customer Podcast and hosted by Brad Hammond, Chief Executive Officer at Revenue-Rhino.
Episodes
52 episodes
Creating a Seamless Customer Journey for Events with Ariella Rechthand, Senior Director of Event Marketing at Landmark Ventures
The pandemic has disrupted many industries, and this is especially true in the events marketing space. Now that things are easing onto a new era, how do we ensure the success of our upcoming events?For Ariella Rechthand, Landma...
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Season 1
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Episode 53
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14:04
The Crucial Role of Field Marketing in Driving Business Growth with Michelle Radlowski, Director, Americas Field Marketing at Zscaler, Inc.
There is more to field marketing than event planning! If your organization struggles to achieve its business goals, it may be time to explore field marketing. In today's podcast, Michelle Radlowski, Director of Regional Ma...
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Season 1
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Episode 51
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12:33
Growth Marketing that Best Utilizes Your Spend and Resources with Renate Haerle, VP of Marketing at SHERPANY
QUESTION OF THE DAY: What initiatives and new opportunities can help increase your reach and engage your target audience?Renate Haerle, SHERPANY's VP of Marketing, answers this question and more in today's podcast episode. ...
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Season 1
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Episode 50
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15:23
Increasing Brand Value to Improve Customer Perception with Radmila Blazheska, Chief Marketing Officer at SecurityHQ
Dealing with what-ifs and possible negative results can be nerve-wracking, especially when your business value and reputation are at stake. But how do you get over this?According to Radmila Blazheska, Chief Marketing Officer at...
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Season 1
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Episode 49
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10:19
Driving Demand by Leveraging Different Channels with Emelie Linheden, VP Marketing at Younium
As marketers, we're always seeking new ways to engage with our target audience and generate demands.For Emelie Linheden, Younium's VP Marketing, the key is having the right mix of digital and traditional channels that works. Th...
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Season 1
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Episode 48
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9:05
Is Video Content the Secret to Growing your Business? with Katarina Bennich, Chief Marketing Officer at Howwe Technologies
In today's episode, Katarina Bennich, Chief Marketing Officer at Howwe Technologies, emphasizes the crucial role of using video content to connect with your audience and further strengthen your marketing strategy. Spending...
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Season 1
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Episode 47
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14:57
Embracing Changes in B2B Marketing with Emily Rugaber, Vice President Marketing at Thanx
"The things that worked a year and a half ago are no longer the things we're doing now because the industry has changed."In today's podcast episode, Emily Rugaber, Thanx's VP of Marketing, shares her insights and learnings on s...
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Season 1
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Episode 46
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14:18
How to Successfully Nurture and Accelerate a Company’s Progress with Bart Wilson, Founder and CMO/CXO at VPiX®
When ushering business success, what risks should you take? What skills are essential to have? What goal should you prioritize?In today's episode, Bart Wilson, VPiX® Founder and CMO/CXO, shares his experience and insights on fo...
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Season 1
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Episode 45
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37:52
Effective Marketing Strategies to Connect with your B2B and B2C Audiences with Genia Shipova, Chief Marketing Officer at Dailymotion
As a marketer, you may have noticed how people consume content has evolved over the years. So how do you ensure that you're still effectively engaging with your audience?Our guest for today is Genia Shipova, Dailymotions' Chief...
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Season 1
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Episode 44
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16:55
Forward-Thinking Changes in B2B Marketing with Sherri Schwartz, Head of Marketing at OvationCXM
Marketing Hot Take: It's time to STOP being a lead-generation machine!In today's podcast, Sherri Schwartz, Head of Marketing at OvationCXM, shares her expertise and thoughts about changing one’s mindset regarding B2B marketing....
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Season 1
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Episode 43
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19:53
Increasing Reach With Effective Marketing Strategies with Daniel Reizes, Head Of Marketing at Formations
“We have an idea but it becomes critically important to actually speak to, not only our customers, but our prospects—and go to where they are to see [what they are] doing from an influencer perspective.”Daniel Reizes, Head of M...
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Season 1
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Episode 42
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16:48
The Power of Effective Storytelling in Brand Building with Ali Kraus, VP of Marketing at Benetrends Financial
Storytelling is a crucial skill that can benefit your business in various ways. When used effectively, this gives customers a persuasive incentive to engage with you and even fosters trust among your company's clients, staff, and suppliers.<...
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Season 1
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Episode 41
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16:26
Doubling Down on High-Performing Organic Content to Boost Demand Strategy with Ann Boyd, Chief Marketing Officer at Stoplight
Should you prioritize effective organic content to boost demand?Ann Boyd, Chief Marketing Officer at Stoplight, shares how they co-promote organic content on multiple platforms to maximize sales and influence their niche audien...
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Season 1
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Episode 40
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14:52
Building Different Avenues for Growth to Drive Outbound with Rob Freedman, Head of Growth Marketing at Zuper
"Outbound is certainly not dead."In today's podcast episode, Rob Freedman, Zuper's Head of Growth Marketing, stresses the value of outbound strategies and what it takes to make campaigns successful in driving business growth.&n...
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Season 1
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Episode 39
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15:36
Getting in Front of your Buyer at the Right Time and on the Right Channels with Kerry Desberg, Chief Marketing Officer at Agiloft
Every marketer's challenge is to generate strong demand throughout the customer journey. But how can this be achieved? For Kerry Desberg, Chief Marketing Officer at Agiloft, the key is the "conveyor belt" concept. In a nut...
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Season 1
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Episode 38
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15:08
Increasing Audience Reach Using Effective Marketing Strategies with Manish Gupta, Chief Marketing Officer at Sonar
For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns. ...
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Season 1
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Episode 37
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13:29
Driving Revenue Using Hyper-Targeted Multichannel Campaigns with Michael Krutikov, CMO at ElectroNeek
Because people are now using several devices and media platforms simultaneously, marketers must keep up to continue providing a consistent customer experience across all channels. But how do you get started?Michael Krutikov, El...
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Season 1
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Episode 36
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14:42
Building a Strong Content Strategy from Functions Outside of Marketing with Chitra Rakesh, Director, Content Marketing at Starburst
Whether you're a content marketing newbie or have been in the game for a while, it's always beneficial to go back and make sure your strategy is current, fresh, and captivating for your target audience.In today's podcast episod...
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Season 1
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Episode 35
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12:21
Leveraging Data to Shape Your Business Category and Drive Growth with Grant Johnson, Chief Marketing Officer at Emburse
In today's digital environment, businesses can choose between letting data accumulate or using it to their advantage. Although the second option seems obvious, many businesses still need to learn how to utilize data-driven decision-making fu...
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Season 1
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Episode 34
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20:44
Creating Genuine Conversations Beyond the Business with Brian Cohen, Director of Demand Generation at Cognigy
As marketers, we are sometimes too enamored with pushing our brands and this has led us to disengage with our core audience and negatively impact our business goals. How can we break this cycle?In today's podcast, we sit down w...
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Season 1
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Episode 33
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14:32
Boosting Business Growth through Effective Content Production with Robert Echevarria, Head of Demand Generation at NPHub
Is impressive content alone enough to generate demand effectively?According to Robert Echevarria, NPHub's Head of Demand Generation, establishing strong content aids in accelerating business growth. However, ...
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Season 1
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Episode 32
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13:55
Demand Generation Strategies that Work with James Lerner, Director, Demand Generation at Alembic
Do you find it challenging to determine which marketing strategy works best for you? For James Lerner, Alembic Technologies' Director of Demand Generation and Engagement, "You'll never know what will work unless you try."In tod...
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Season 1
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Episode 31
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27:13
Creating Demand for Your Business with Strong Content Marketing with Phoebe Noce, Director of Content Marketing at Knotch
What content actually influences your audience to take action or drive conversion? Are you monitoring the correct metrics? Phoebe Noce, Director of Content Marketing at Knotch, answers these questions and more!Don’t miss out on...
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Season 1
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Episode 30
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16:52
Growing an IT Services Company through Strategic Marketing Initiatives with Lo Voelsen, Marketing Channel & Partner Manager and Denny Duttig, Marketing Manager at kreuzwerker
There are a lot of factors to consider when implementing a marketing strategy. So how can an IT services business stand out? For today's podcast episode, our guests are kreuzwerker's Marketing Managers, Lo Voelsen and Denn...
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Season 1
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Episode 29
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19:15
Working with the Right Partners to Grow your Business with Erika Madriñan, Partner Marketing Manager at Ultimate
As the saying goes, "No man is an island." The same applies to growing your business. In today's episode, Erika Madriñan, Ultimate's Partner Marketing Manager, shares her insights on building an effective partner marketing...
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Season 1
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Episode 28
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18:31