The Empathetic Marketer Podcast

Increasing Audience Reach Using Effective Marketing Strategies with Manish Gupta, Chief Marketing Officer at Sonar

Season 1 Episode 37

For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns. 

"If we cannot deliver value that helps the developers improve what they're doing, improve their career trajectory, we can very surely bet that we will lose their attention very quickly."

Listen to our latest podcast episode today for more insights on creating meaningful campaigns

#TheEmpatheticMarketer #marketingthatmatters

//

Follow The Empathetic Marketer on LinkedIn to listen to more episodes.

Follow
Brad on Linkedin

#empatheticmarketing #customerjourney #marketingleadership #b2bmarketing

People on this episode