The Empathetic Marketer Podcast

Is Video Content the Secret to Growing your Business? with Katarina Bennich, Chief Marketing Officer at Howwe Technologies

January 13, 2023 Season 1 Episode 47
The Empathetic Marketer Podcast
Is Video Content the Secret to Growing your Business? with Katarina Bennich, Chief Marketing Officer at Howwe Technologies
Show Notes

In today's episode, Katarina Bennich, Chief Marketing Officer at Howwe Technologies, emphasizes the crucial role of using video content to connect with your audience and further strengthen your marketing strategy. 

Spending a big budget or using special effects doesn't automatically make your video content effective. For Katarina, it's okay to start small -- "Start producing (video content), and it will evolve over time."

Are you still on the fence about investing in video production? Where do you push your video content? Listen to our podcast now for the answers and learn more about the advantages of video content production.

//

Follow The Empathetic Marketer on LinkedIn to listen to more episodes.

Follow
Brad on Linkedin

#empatheticmarketing #customerjourney #marketingleadership #b2bmarketing