Marketing Hot Take: It's time to STOP being a lead-generation machine!
In today's podcast, Sherri Schwartz, Head of Marketing at OvationCXM, shares her expertise and thoughts about changing one’s mindset regarding B2B marketing. Sherri stresses, "The way we marketed ten years ago is not the same as how we market today."
Listen to our latest episode now and learn more about the critical role of brand awareness and thought leadership in B2B marketing.
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