“We have an idea but it becomes critically important to actually speak to, not only our customers, but our prospects—and go to where they are to see [what they are] doing from an influencer perspective.”
Daniel Reizes, Head of Marketing at Formations, details the importance of making the effort to get to know your customers instead of relying on assumptions. He also shares key principles to live by to deliver real value and drive influence within their niche market.
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