The Empathetic Marketer Podcast

The Power of Effective Storytelling in Brand Building with Ali Kraus, VP of Marketing at Benetrends Financial

December 28, 2022 Season 1 Episode 41
The Empathetic Marketer Podcast
The Power of Effective Storytelling in Brand Building with Ali Kraus, VP of Marketing at Benetrends Financial
Show Notes

Storytelling is a crucial skill that can benefit your business in various ways. When used effectively, this gives customers a persuasive incentive to engage with you and even fosters trust among your company's clients, staff, and suppliers.

In today's episode, Ali Kraus, VP of Marketing at Benetrends Financial, shares her insights and learnings on how to effectively market your business through compelling storytelling strategies. 

As Ali added, "Say yes to opportunities!" Listen to hear more!


//

Follow The Empathetic Marketer on LinkedIn to listen to more episodes.

Follow
Brad on Linkedin

#empatheticmarketing #customerjourney #marketingleadership #b2bmarketing