The Empathetic Marketer Podcast
This Empathetic Marketer podcast shines the light on marketing leaders, as they discuss the latest industry trends and share key insights and learnings. The Empathetic Marketer Podcast is a special series released by The Lifelong Customer Podcast and hosted by Brad Hammond, Chief Executive Officer at Revenue-Rhino.
The Empathetic Marketer Podcast
Increasing Audience Reach Using Effective Marketing Strategies with Manish Gupta, Chief Marketing Officer at Sonar
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Season 1
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Episode 37
For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns.
"If we cannot deliver value that helps the developers improve what they're doing, improve their career trajectory, we can very surely bet that we will lose their attention very quickly."
Listen to our latest podcast episode today for more insights on creating meaningful campaigns
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