For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns.
"If we cannot deliver value that helps the developers improve what they're doing, improve their career trajectory, we can very surely bet that we will lose their attention very quickly."
Listen to our latest podcast episode today for more insights on creating meaningful campaigns
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